How to Track Offline Conversions in Microsoft Advertising – In this blog post, Tim Jensen helps us understand how to import offline conversion data into Microsoft Advertising. Twitter announces Promoted Trend Spotlight goes global – An announcement of the Promoted Trend Spotlight, newest takeover ad product on Twitter which pairs the undeniable stopping power of video with the premium real estate of Twitter’s Explore tab.īranding with Amazon DSP: An interview with Ed Dinichert – An interview with Ed Dinichert, director of global programmatic advertising sales at Amazon Advertising regarding Amazon DSP, How advertisers & agencies have reacted to this, Common questions from advertisers, and more. Mobile-first creative is likely to lift the brand compared to video ads. James Vincent shares more insight in this blog post.Īdopt a mobile-first creative approach for your brand’s video ads – Matching consumer behavior on mobile through a creative impacts campaign result. How Deliveroo invented Virtual Neighbourhoods in order to grow Paid Search by 166% – An informative post by Byron Tassoni-Resch explaining how automation and building technical solutions helped Deliveroo to significantly scale conversions driven by Paid Search.īing loses out to DuckDuckGo in Google’s new Android search engine ballot – From March 1st, EU citizens will be given a choice of four search engines to use as their default, including Google & DuckDuckGo the most frequently offered choice as Bing tied for the last place. Welcome to this week’s PPC News recap! Bing loses to DuckDuckGo in Google’s new Android search engine ballot, Tracking Offline Conversions in Microsoft Advertising, Using Google’s Dynamic Ads to Personalize and drive Conversions, Mobile-first creative approach for brand’s video ads and more. Posted January 13th, 2020 by Amita & filed under PPC Roundup. Weekly PPC News – Bing Loses to DuckDuckGo in New Android Search Engine Ballot,Mobile-First Creative Approach for Brand’s Video Ads and more
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